CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

Marketing 64

Marketing How To Social Media Video 64

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

Marketing 189

Marketing Strategy Social Media Content 189

Membership Marketing

AUGUST 7, 2023

In our just released 2023 Membership Marketing Benchmarking Report , many respondents shared that one of the reasons for success this year in growing their membership is an increased budget. About one-third of associations report increases in the marketing budget earmarked for recruitment (36%) and awareness and engagement (32% each).

Marketing 52

Marketing How To Report Recruiting 52

EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Ask about the provider’s off-the-shelf integrations and their ability to facilitate custom integrations and any associated costs. How can the platform help me promote my events and register attendees?

Technology 264

Technology How To Case Study Price 264

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. You might be familiar with these oft-quoted stats: It costs 5x as much to obtain a new customer than to keep an existing one [ Invesp ]. The problem is that not enough companies connect these top goals with customer marketing. That being said…. Increase revenue.

Marketing 195

Marketing Revenue eBook Software 195

Socious

DECEMBER 1, 2016

Each of those apps cost quite a bit of money, although how much money ranges from several thousand dollars to several million. 4 Factors that Affect the Cost of Your Mobile Event App. Each method includes a different amount of customization and coding, which affects development cost. Factor #1) Marketing. Types of Apps.

Cost 100

Cost Price Software Conference 100

Eplys

FEBRUARY 3, 2021

But, a potential attendee asking a tight-fisted manager to release funds without clearly outlining the costs and benefits will get questioned very quickly – so help get your audience to your event by providing an attendance justification letter template. Most wouldn’t even consider paying out of pocket. That’s where their employer comes in!

Cost 98

Cost Conference How To Marketing 98

HighRoad Solution

MARCH 31, 2020

Many associations approach marketing automation (MA) from a purely cost-savings perspective. These associations look at the time and resources that go into their current marketing efforts, and they calculate what they could save if some marketing tasks were automated. Theses associations are not wrong.

Marketing 78

Marketing Organization Cost Resources 78

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

Aptify

DECEMBER 8, 2017

If your organization is in the market for a new Association Management System (AMS), or if you’re comparing different membership software systems, the first question you’re asking is, “ How much does it cost? ”.

Cost 106

Cost System Association Management Maine 106

GrowthZone

OCTOBER 30, 2017

press releases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. The post 5 Ways to Find Low-Cost Association Conference Speakers appeared first on GrowthZone. Consider what incentives can you offer to encourage them to speak pro-bono (e.g.,

Cost 114

Cost Conference Press Release Social Media 114

Higher Logic

MARCH 22, 2016

But one area communities are particularly effective in is reducing customer support costs -- Gartner found that communities reduce support costs for companies by 50 percent. Communities purpose varies, from growing brand awareness and loyalty to gaining valuable insight into your product.

Cost 120

Cost Team System Products 120

Membership Marketing

FEBRUARY 4, 2023

And it can be applied to improve membership marketing efforts. The power of Injunction is demonstrated in responses from the Membership Marketing Benchmarking Report. For years, referrals or word of mouth have been reported as the number one factor in getting members to join over any other marketing activity.

Marketing 52

Marketing Cost Report Process 52

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

NXUnite

MARCH 22, 2024

However, there are a lot of options on the market and not all of them provide the same level of support or effectiveness. While these platforms have a higher cost, they can streamline event planning by keeping the entire project within a single application. Here’s how to make the best decision before you invest.

Software 130

Software Event Planning Tools Cost 130

Higher Logic

AUGUST 17, 2017

5 Ways User Groups Cut Customer Service Costs and Increase Satisfaction. Workarounds and other ideas from user groups can also be implemented immediately, without additional product development or investment from your business, providing more value to your customers at no extra cost to your company.

Cost 134

Cost Products Innovation Team 134

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

The Association 100

FEBRUARY 11, 2024

Technology continues to revolutionize the ways patients receive care, costs are managed and outcomes improve in the dynamic landscape of healthcare. AMA collaborates with health innovators to address physician burnout, delivering meaningful patient impact, health equity and cost approaches.

Cost 130

Cost Innovation Examples Process 130

MatrixG

AUGUST 13, 2022

When proposing new initiatives, include the marketing and communications plan in the project budget. But few include all of the costs needed to properly promote the new initiative, costs like copywriting, email drip campaigns, travel, presentation costs, etc. Megan’s advice is brilliant.

Proposal 52

Proposal Communications Marketing Boston 52

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Membership Marketing

FEBRUARY 7, 2018

One of the questions that I am frequently asked is how to calculate membership servicing costs. It is an important question to building and sustaining a success membership marketing program. Here is a real life story on how NOT to calculate the cost to serve a member.

Cost 49

Cost Revenue Analysis Recruiting 49

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You'll Save On Overhead Hiring in-house employees can be costly and time-consuming.

Marketing 52

Marketing Indiana Newsletter Social Media 52

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

HighRoad Solution

SEPTEMBER 25, 2019

Most people at HighRoad have worked in an association in the past. We know how hard it is to get approval for expenditure. Stakeholders, committees, subcommittees; they all have to sign off on it before you can start moving ahead with your project.

Cost 60

Cost Marketing Committee Project 60

HighRoad Solution

SEPTEMBER 25, 2019

Most people at HighRoad have worked in an association in the past. We know how hard it is to get approval for expenditure. Stakeholders, committees, subcommittees; they all have to sign off on it before you can start moving ahead with your project.

Cost 60

Cost Marketing Committee Project 60

Community Associations Network

SEPTEMBER 6, 2023

The insurance market has always been a dynamic arena, with predicting stability often resembling a high-stakes gamble. Even seasoned insurance agents, with their wealth of experience, find themselves in uncharted territory given the current market landscape.

Tips 40

Tips Marketing Cost Industry 40

Higher Logic

APRIL 26, 2018

Research is an absolute truth if you’re shopping around for a new marketing automation platform. If you are still shopping around for a new marketing automation platform, one of the best ways to serve yourself and your team is to learn about that platform before you seal the deal. What is the cost of any training or support?

Marketing 197

Marketing Team Software Class 197

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Nimble AMS

JANUARY 14, 2019

Wouldn’t you prefer software with lower costs, less risk, higher quality and the latest in technology that’s delivered to you automatically throughout the year? Wouldn’t you prefer software with lower costs, less risk, higher quality and the latest in technology that’s delivered to you automatically throughout the year?

Cost 87

Cost Software Course Technology 87

NXUnite

MARCH 19, 2024

The three types of functional expenses are: Program costs, which are directly related to furthering your mission, meaning they’re different for every organization. For example, an animal shelter would include spending on pet food, toys, and medical supplies under their program costs.

Tips 130

Tips Handbook Revenue Guidelines 130

Associations Now

MAY 18, 2023

Now, as the events industry roars back to life, a new set of difficulties has emerged: Costs are soaring, and many organizations can’t staff quickly enough to keep up with demand. The revised, EDI-centered evaluation has led us to a firm that was Black-owned and that has done some amazing work for our marketing campaigns,” Nelson said.

Portland 111

Portland Marketing Certificate Proposal 111

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Associations Now

OCTOBER 2, 2018

A new report from the travel marketing firm Development Counsellors International found that security issues are a top concern keeping event planners up at night. A full 58 percent of respondents said that hotel and meeting space costs are among the most important factors in choosing a destination.

Cost 61

Cost Survey Social Media Report 61

Associations Now

MAY 1, 2019

SMS marketing has been around a while, and holds lots of appeal due to its higher engagement and relatively low cost. Moosend, a company known for its email-marketing tools, says that there’s a lot of potential for SMS marketing, but many firms don’t take advantage of it. The post Curious About SMS Marketing?

Strategy 110

Strategy Marketing Cost Email Marketing 110

GrowthZone

MAY 22, 2017

A key component of your overall conference marketing plan should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc. Early registration cost savings. Cost breakdown, including details on how they’ve found ways to reduce spending.

Tools 113

Tools Conference Marketing Proposal 113